Can we talk about Tiger?
Fashion, architecture and interior design owe a lot to Scandinavian countries. From cheap mass-produced furnitures to unique creative pieces, the people from the North are never short of ideas to make our lives and our homes more confortable and elegant. I have loved going to IKEA since I was a little girl, and not - only - to pick up a box of their delightful chocolate oat cakes, and since I first encountered Hema in Paris - which if I'm right, comes from the Netherlands - I've never been able to leave the shop empty handed.
In a similar type of find-all-and-nothing type of shop, enters Tiger - or apparently Flying Tiger Copenhagen - that I discovered the first time I came to Ireland. What is tricky about that place is when you are looking for something, you will almost never find it in Tiger, but if you come with an open mind, everything is potentially interesting and very tempting. With affordable prices, gorgeous designs and permanent refills with more new exciting stuff, the smart people behind the brand target weak customers like me, in constant need of new things but without the wallet that goes with it.
Tiger sells things you never knew you needed, and that you probably didn't really need. Since it's back to school time, let me tell you that their stationery offer drove me a bit crazy. The only trick? 3 + 1 + 6 + 4 + etc... = a lot. I have named this phenomenon the IKEA syndrome : every time I visit our Swedish friend, I end up paying about twice the amount I thought I had in my trolley - I know, taking the trolley was the trap in the first place...
One day, I'll write about how great minimalism is, but until then, I will remain a materialistic fool and just share with you some cool stuff I have seen recently at Tiger.
Coloured pencils €4 – Drawer €6 - Pssst cup, plate, mug, jug €2 – Measuring spoon €3 – Frame €3 - Express yourself €3 – Hand soap €2 - Activity Book €3 – Notebook €1 – Organic elderflower drink €1 – Paper guirland €2 – Plasters in tin box €3 – Pocket tissues €1 – Sour letters €1 - Spice jar €1 – Spring water €1 – Sticky memo pad €1 – Umbrella €5 – All from Tiger